"Don't lose it, land it!" Landit Lure Company is a recent addition to the New Wave Fishing Academy tackle box this season. After...

SJR musky baits is a new company out of New Brunswick that has been boating a ton of giant fish already. The owner had started jigging...

How often have you heard stories of "the good old days" when your grandparents, parents, aunts, uncles, or cousins could go down to the...

"Many men go fishing all their lives without knowing it is not the fish they're after" - Henry David Thoreau It starts in the small...

New Wave Fishing Academy operates on the shores of Georgian Bay. We believe Georgian Bay is one of the premier fisheries on the planet...

Find out what New Wave Fishing Academy is all about and how we came to be!